Culture

PwC Apologizes for Oscars 'EnvelopeGate' Best Picture Mix-Up

YouTube screenshot, Jordan Horowitz holds up the Oscar page announcing "Moonlight" as Best Picture.

Oscars 2017 will go down in history — for all the wrong reasons. When the time came to announce Best Picture, presenter Warren Beatty (Bonnie and Clyde, 1967) took a long pause, and his co-presenter Faye Dunaway (Chinatown, 1974) announced, “La La Land!”

There was one big problem — the real winner was Moonlight, and it fell to La La Land producer Jordan Horowitz to say, “I’m sorry, there’s a mistake. Moonlight, you guys won best picture.” He added further, “This is not a joke, come up here!” The La La Land producer held up the right card, which read “Moonlight.”

“We sincerely apologize to Moonlight, La La Land, Warren Beatty, Faye Dunaway, and Oscar viewers for the error that was made during the award announcement for Best Picture,” PricewaterhouseCoopers said in an official statement, posted on Twitter. “The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected. We are currently investigating how this could have happened, and deeply regret that this occurred.”

Beatty later explained that he immediately recognized the problem. He hadn’t paused before announcing Best Picture for dramatic effect, as the crowd assumed. “I opened the envelope and it said ‘Emma Stone, La La Land.’ That’s why I took such a long look at Faye,” Beatty said before leaving the stage.

Emma Stone (The Help, 2011) had actually won Best Actress for her role in La La Land.

Apparently, the mix-up went beyond the snafu onstage. Even the website gave La La Land Best Picture, according to this Twitter user.

Naturally, Twitter had a field day with the news. The snafu sent four separate hashtags viral: #EnvelopeGate, #Oscarsfail, #MoonlightGate, and #PriceWaterHouseCoopers. Many made political jokes like this one:

Some tweeted #NotMyOscars, mocking the snafu and playing off of conservative anti-Oscar protests. One user tweeted, “Hollywood hasn’t lost so big since November 8.”

https://twitter.com/Txguy08/status/836100906148036608

Some said they were “waiting to see how they try and blame President Trump and Putin for this.”

“LIBERALS have a habit of calling the wrong winner.”

Here’s a wonderful moment when Star Wars fans get revenge.

The memes are endless.

https://twitter.com/warnerthuston/status/836220696330108928

No one envies the staff at PwC right now…

Here’s a brief summary of #EnvelopeGate memes.

Watch the video below.