That’s from the man himself, Astro Teller, head of the company’s Google X lab:
Wearables, from Glass to smartwatches, also need to be cheaper — a lot cheaper — before they go mainstream.
“Every time you drop the price by a factor of 2, you roughly get a 10 times pick up of the number of people who will seriously consider buying it,” Teller said in an interview at Google’s Mountain View, Calif., headquarters. That means “two more rounds of halving in price” for most wearables before they’re an attractive buy.
For certain products, like $30 or $40 pedometers, a big price cut probably won’t make much of a difference, he said. “But for a $200 watch, or Glass, or anything in between, I think it’s sort of fair.”
For Google Glass, which costs $1,500 today, cutting the price in half twice would mean a drop to $375 — though the company said it couldn’t comment on a price target or timeline for any cut. But Google, which generated almost $60 billion in sales and $13 billion in profit last year, could absorb the cost cut — if it did want to make Glass a mainstream gadget rather than a novelty.
More than the price, Google needs to do something to reduce Glass’s Creep Factor,