It is a shame, but Stephen is dead right on in his analysis. Politicians and women tend to be right brain types who are swayed by emotion and are more open to visual persuasion than those of us of the more analytical left brain leaning. Even though pictures and video are the most easily manipulated media formats, a picture really is worth 1,000 words to some.

Here is a slightly less pixilated version of the vid Buddy Larsen linked to.
http://www.youtube.com/watch?v=ngsKzdKNAmo
Either version of the video creates an unassailable and elegant mediapathic pro-second amendment position. Beautifully done.
Thanks for the link Buddy, How did I miss this, the video is 3 years old and this is the first time I'm seeing it. I'd call that an good example supporting this articles contention.
And it appears there are 2 more gun control videos!

Recently the NY Times magazine had an extensive article on the status the the GOP and one thing that was very clear was that the people running the GOP just do not get social media and new technology and the result is a disaster. see: Can the Republicans Be Saved From Obsolescence?
NY Times magazine 2/14/2013

So I watched the video. It's well done and I bet pretty effective for its target audience. My question is this: what is the response of the gun rights group to this?
I hope its something better than the usual '2a is to protect us against the government'. While it may be true it doesn't sell undecided people, in fact is probably scares some of them. That video is effective b/c it makes the view empathize with Sami. Sami deserves a vote.

How about getting that mom who protected her family with a revolve in front of a camera to tell her story? Or the 12 year old girl with a shotgun who took down those home invaders? Or the teenage boy who took out the father son team? Make 3 videos telling their stories. Have great production values, good background music. And tell viewer they deserve a vote too.

Agree with you that pushback against the control freaks needs to happen through as many channels, with as many voices, as our side can muster.

Don't think all is lost, however; a gun dealer told me last week that by *far* the highest percentage of his (and other dealers he's spoken with) first-time gun buyers in the last few weeks have been women. So, obviously, a great many women are listening to reason and logic, and not to the emotion-laden drivel on the other side.

And as it so happens, I'm going to be shooting with a couple of women this weekend, both first-time gun owners (I'm a woman myself).

Take heart, and fight fight fight - with a warm smile, of course ;-)

It's the Second Amendment!
Mr. Constitutional Scholar (Obama), ummm! er, Constitutional Lecturer…geez, was a class TA = teaching assistant.
See, He and his Progressive New Left activists are hell-bent-for-leather in destroying the Constitution! Why? Because of the way American society is organized (Executive, Judicial and Legislative branches of government) Obama sees this as a barrier, and must be destroyed. Enter the Second Amendment. He sees this as the Constitution’s Achilles Heel.
How are they going to accomplish this? By reducing the number of rounds a magazine can hold. Many States already have Legislation pending or enacted (per 24/7 MSNBC reporting). Next? AR-15′s! See, they’ll argue an AR-15 isn’t effective with a clip holding only 10 rounds…so let’s ban them. Next will come an assault on all hand guns. Why? because AR-15′s were semi-automatic and all hand guns are semi-automatic…let’s ban them.
What’s left? ammunition. If there aren’t any automatic weapons in the hands of We The People, why supply ammunition. Ban all ammo sales. Watch and see if this isn’t how this attack on weapons in the hands of We The People doesn’t unfold in something similiar to this scenario. Pray. Amen. Flim-flammery, deception, smoke-and-mirrors!

Contrast this tear jerker with the bombastic, heavy-breathing "Red Dawn" style ad that the NRA just released. That ad is terrible. It alienates everyone the NRA needs to persuade. I don't care how much money the NRA is raising. If they don't use the money wisely, they may not win this fight. Especially at the state level. (Shades of American Crossroads)

Certainty: OFA knows the stats better than you do. So, what is OFA REALLY after?

Certainty: Greenie knows fracking and pipelines and energy and the Dollar better than you do. So what is Greenie REALLY after?

Some years back there was an ad run opposing gun control laws. It showed a bunch of policy-makers all "harumph-harumphing" in agreement about how draconian gun restrictions would reduce or even eliminate crime. Then it cut away to a clearly "thuggish" looking young man (a white fellow, FWIW) watching the proceedings on TV and snickering with glee at how easy his gangster business had just become. That was a quick and impactful message and would be no less so today, I think.

Here you go (and you are right):

http://www.youtube.com/watch?v=EZv-UdLPqVg

The angels are coming for you, but listen, your life could depend on this: don't think. Don't even think. Think and you're dead. They are fast, faster than you could believe. Don't turn your back, don't look away, and *don't think*! Good luck.

If we really wanted to eliminate mass shootings we'd be looking to ban gun-free zones rather than 30-round magazines and scary black rifles. The former have a far higher correlation with mass shootings than the latter.

But The Left is promising you a Security Blanket, Linus!
Why would you not want that?

"We're not saying there'll be news of less gun crime, we're saying there'll be less news of gun crime!"

(the media having quickly adopted the newly stated 'what difference does it make?' principle)