Dead Celebrities Pitch Beer, Chocolate, and Bad Taste
You know it's bad when people are begging Courtney Love and Yoko Ono to get involved.
March 26, 2014 - 1:00 pm
A while back, I interviewed an executive at Q Scores after they released their semi-regular Dead Q Report.
Corporations pay Q Scores big bucks to determine which celebrities are “most wanted — dead or alive,” then figure out how to leverage these superstars’ popularity in products and ad campaigns.
For whatever reason, this month we’ve seen an uptick in the number of famous dead people hawking stuff on TV.
First, a pixilated, pixie-cut “Audrey Hepburn” stars in a glossy Dove Chocolate spot that the Los Angeles Times condemned as “the creepiest TV commercial ever made.”
I was relieved to find out I wasn’t the only one who finds the practice of virtually reanimating deceased celebrities ghoulish and tasteless.
Now, I realize society is on an extended zombie kick.
However, this particular sun drenched, madcap production — in which Hepburn is chauffeured through the Uncanny Valley portion of the Riviera — is arguably more disturbing than the goriest “living dead” scenario, precisely because it so blithely denies the reality of death.
A la Norman Bates and his mother, pretending dead people were still alive used to be a sign of insanity.
Now it’s the premise for a sales pitch.