Disney And The 1964-65 World’s Fair, Part 2: ‘Something No One Has Seen Or Done Before’
Ford wasn't about to let their competition outdo them at the World's Fair - so they hired Walt Disney to develop their pavilion.
March 24, 2014 - 8:30 am
Welcome back to our series on the 1964-65 World’s Fair and Disney’s involvement in it. Last week, we looked at the background behind the Fair and the factors that led Walt Disney to take part in some of the pavilions. Today we’re diving into one of those pavilions where Walt and the Imagineers lent their touch – the Magic Skyway, presented by Ford Motor Company.
When Walt began to seek out corporate partners for the New York World’s Fair, General Motors was near the top of the list. Their Futurama pavilion turned into the hit of the 1939 Fair, which raised the stakes for GM at the sequel of sorts to that earlier event. GM was already in talks with Disney to sponsor a new attraction at Disneyland. GM chose instead to create a sequel to Futurama and put the kibosh on the Disneyland attraction, suggesting to Walt that he reach out to Ford.
Disney’s wonderful 2009 box set Walt Disney and the 1964 World’s Fair contains not only a terrific selection of music from the fair – including early concepts, behind-the-scenes recordings, and unused pieces, but its liner notes also tell an extensive tale about each pavilion that Disney developed. Stacia Martin’s essay on The Magic Skyway tells the story well.
By 1960, Disney and Ford agreed to work together, and the auto maker secured a seven acre site. The next year, Disney pitched its first concept: The Symphony Of America, a ride across the country (in Ford vehicles, naturally) demonstrating “the land, its contrasting moods and its industry.” Ford nixed the idea, informing shocked Imagineers that the company wanted “something bigger” and was afraid that the concept was too close to Chevrolet’s “See The USA In Your Chevrolet” ad campaign.
After going back to the drawing board, Disney came up with concepts that Ford could accept. The attractions sat within the impressive Ford Wonder Rotunda, a 235-foot-in-diameter atrium which led to a seven-story show building. Inside the Wonder Rotunda, guests could visit the International Gardens, scale models of scenes from 11 countries in which Ford had manufacturing facilities. These scenes reflected Walt’s love of miniature dioramas, of course.