Editor’s Note: This article was first published in February of 2013. It is being reprinted as part of a new weekend series at PJ Lifestyle collecting and organizing the top 50 best lists. Where will this great piece end up on the list? Reader feedback will be factored in when the PJ Lifestyle Top 50 List Collection is completed in a few months…
I may be a blogging pioneer, but I’m not otherwise technically savvy.
I’ve never played a video game or “texted.”
I don’t even own a cell phone.
But along with blogging, one “techy” thing I know a little about is SEO, or search engine optimization.
At least, I did until Google ran their Panda and Penguin algorithm updates , and changed lots of their rules (mostly for the better) to punish folks who’d been trying to game the search-engine system.
And when you think of what’s at stake, it’s easy to understand why some “black hat” SEO “gurus” are always seeking the elusive formula for algorithmic alchemy, to turn search engine results placement into literal gold.
After all, an estimated 90% of Google searchers never visit page two of their results; getting your company’s site into those precious ten “page one” results for a popular and lucrative search phrase like “San Diego real estate” can mean increased business.
As well, dominating that first page when potential employers, spouses, or malicious trolls google your first and last name is a vital part of online reputation management.
I’m not an expert, but I’ve learned a few things about how to own (or at least, easily “rent”) your name on Google’s first-page results.
There’s not much you can do about nasty sites or pages devoted to dissing you unless they are literally slanderous and you can get a lawyer to send the site owner a “take down” notice.
However, you can try to push down embarrassing or nasty stuff by “owning” your page-one Google results.
These tips aren’t “tricks” — everything I’m about to tell you are all “white hat,” non-controversial things you can do to start taking control of your online presence.
TIP: Before you google yourself, ALWAYS sign out of your Google account, clear your browser cache and, if possible, use a program like HideMyIP to choose a different IP address.
Doing all this will more closely replicate what a total stranger will see when they search for you.