How Conservatives Can Conquer Hollywood
The Walt Disney method of becoming a billionaire: depict the battle of Good Vs. Evil with innovative technology.
March 4, 2014 - 4:00 pm
I’m sorry, but I’m going to have to disagree with two points from you piece last week, “How Conservatives Can Take Back (Some of) Hollywood for Oscar Time.” First, let’s take a look at where you place the goal posts for conservatives to aim:
But as you run your personal boycott of Hollywood, remember this. Almost everyone else you know — be it family, friends, business associates and, most especially, your children — is not. They are consuming Hollywood entertainment in mammoth gulps. And politics, as the late Andrew Breitbart said repeatedly (and he was far from the only one), is downstream of culture.
You give up Hollywood and you give up the country. Game over. And as we all know, it’s almost over already. Want that? Well, if you do, you can skip the rest of this article.
So… for those of you that are left… now more than ever is the time for conservatives and libertarians to take back at least some of the entertainment industry. Someone recently told me that Hollywood is like one of those football blowouts with a score of 90 for the liberals and 10 for the conservatives. We have to try to make it at least 70-30 (still a blowout, but there’s a glimmer of hope).
70-30? Come on. Settling for a pittance of the country’s entertainment industry is akin to aiming for a passing grade. Conservatives should proclaim bolder objectives with their efforts to enter the entertainment industry: to become billionaires and dominate the entire field through redefining it.
I’ve been studying and blogging on Walt Disney with Chris Queen here at PJ Lifestyle for over a year now to try to understand the secrets of his success. What did Disney do to make his name synonymous with a new art form? He innovated — a principle you as the co-founder of PJM know well. For Disney, his path — which is worth recounting visually since we can easily thanks to YouTube — made the first big splash with synched-sound cartoons in 1928:
Then Flowers and Trees, the first technicolor cartoon, in 1932:
Then Snow White and the Seven Dwarfs, the first feature-length animated film, in 1937:
And after World War II then leaping to television and theme parks simultaneously, using one to support the other, with the Disneyland TV show in 1954:
Nowadays Disney’s TV and theme park divisions make much more money than the studio films. (BTW, from David P. Goldman, commenting on my Facebook: “Factoid: The market value of Disney Corp is larger than that of the whole Ukrainian stock exchange. So much for Marxists vs. Disney.”)
Conservatives should be looking to the future and to new mediums of entertainment. Humans are not going to amuse themselves by sitting around staring at screens forever. I still believe in the Breitbartian idea that the battle for the culture is more important than the fight over political ideology. Where I’ve changed is in realizing that there’s actually a force more important and powerful to affect and control. Culture is driven by technology. Movable type came before the Gutenberg Bible. Edison’s film camera came before Hollywood. The techniques of animation had to be discovered by Disney and his animators through years of experimenting with Silly Symphony and Mickey Mouse shorts before Snow White could be achieved.
So yeah, politics is downstream of culture. But technology has the power to carve the shape of the river itself.
And conservatives are even more behind when it comes to applying technology to winning elections. J. Christian Adams in the symposium last week spells out how now targeting the broad, mainstream culture isn’t even necessary for winning elections when it’s cheaper to churn out the base rather than work to persuade the undecideds:
Modern elections are all about energy. Energy wins. Period.
The left has developed an election data tool called Catalist. The GOP has no functioning counterpart. This database allows leftist groups, the DNC, and the Obama campaign to activate the far left base in ways that were never before possible.
How do they do it? They collect massive amounts of data about everybody. What you read, what car you drive, what you said in a poll, everything. A consortium of leftist users pump data in, and a consortium of left-wing customers extract data.
The data about Democrat voters allow institutions to flip a switch and ensure a massive base vote.
So what does this have to do with Ted Cruz?
Democrats have realized that modern elections are won or lost by mobilizing the base, period. Remember the treasured independent middle? Bah. Romney won them overwhelmingly but still lost the election.
The left swamped Romney using Catalist. Romney’s counterpart base mobilizer, “Orca,” crashed and burned on election day – literally. While Romney was spending one dollar to win one vote in the middle, Obama (using Catalist data) was spending a dime to get one vote in the base.
So the Romney campaign was doubly damned. They were outgunned technologically. But what were they shot with from all angles? Unrelenting images of Mitt the heartless corporate businessman, a symbol of the decadent 1%, lapped up by cultures and generations raised on the image of the evil executive. As I wrote about in the summer of 2012, “Why This Election Year America Is Carmela Soprano,” today people no longer know how to recognize good and evil in their leaders or entertainment. When Americans celebrate crooks at the movies they’ll surely vote them into office too.
How to counter this? What sorts of stories can get people to understand that evil actually often appears harmless or even noble to try to deceive you? With films of military tough guys fighting wars in lands most Americans can’t even locate on a map? I have another idea, and Sunday night’s Best Picture winner victory speech inspired me.