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Looking more nearly into their features, I saw some further peculiarities in their Dresden-china type of prettiness. Their hair, which was uniformly curly, came to a sharp end at the neck and cheek; there was not the faintest suggestion of it on the face, and their ears were singularly minute. The mouths were small, with bright red, rather thin lips, and the little chins ran to a point. The eyes were large and mild; and—this may seem egotism on my part—I fancied even that there was a certain lack of the interest I might have expected in them.

—H. G. Wells, The Time Machine (1895)

In Mark Steyn’s 2010 book, After America, Steyn uses H.G. Wells’ Time Machine and his central futuristic races, the Eloi and the Morlocks, as a leitmotif for America in the 21st century. As Mark writes, while H.G. Wells pictured the Eloi and Morlocks as existing 800,000 years into the future, one need only observe America in 2013 to witness the sexless Eloi at play, “an attenuated, emaciated coastal elite nibbling arugula in Malibu and Martha’s Vineyard,” except when pressed into service for their leader to promote his health insurance plan, as you’ve undoubtedly seen by now:

Declaring “Pajama Boy is the New Julia,” Rush Limbaugh brilliantly juxtaposes Onesie Boy along side the SpokesEloi’s two favorite, and equally sexless TV hosts:

That could be Rachel Maddow, if you wanted it to be. It could be Chris Hayes, if you wanted it to be. It could be John Podesta, if you wanted it to be.  It couldn’t be Bill Clinton, that’s one thing.  It could not be Clint Eastwood, couldn’t be John Wayne.  It’s not Bob Beckel.  It’s not me.  Not Mr. Snerdley.  The point is, folks, this is their target for getting young people to sign up for Obamacare.

This is the target, and we will look at this and think, “Oh, my God.”  We will think, “OMG!” in all caps, exclamation point. “Oh, my God!” We’ll look at this that way, and I’m just cautioning you to remember the Julia ad because we had the same reaction, and the Julia ad was a huge score for the Regime with its target audience, women.  This could be, too.  But it’s a different era. We’ve had a year go by.

When the Julia ad came out, there was no bloom off the rose.  Obama still was The Messiah.  Nobody had lost their health insurance.  The Republicans were, it was thought, still conducting this War on Women.  Well, idiot jackals out there still believe that.  So you cannot look at that and not cringe and laugh and, “Oh, my gosh! My country, this?  Oh, no.”

So is the White House trolling conservatives with the above ad, hoping that the backlash against their backlash will work against them? Or do they really think that’s an effective image of the ideal consumer of their product?

Or to narrow it down even further — what are they thinking?

Related: “Real Question from White House Correspondent Jonathan Karl [of ABC]: “Is anybody going to buy health care because ‘Barack Obreezy’ tells them to buy it, because it’s hot?”

Update: Great minds think alike: “Grow up? Why bother? Life is so much easier when you know absolutely nothing of it,” Michael Walsh writes. “It’s enough to make you root for the Morlocks.”