VodkaPundit

Business Profile: Lex Luthor

If you think he seems insecure now, wait until he loses his hair. (Image courtesy DC Entertainment)

If you think he seems insecure now, wait until he loses his hair.
(Image courtesy DC Entertainment)

Of all the things I expected to see today, a serious-sounding profile of Superman archnemesis Lex Luthor wasn’t even a fraction of one of them.

Nevertheless:

Alexander Joseph Luthor Jr. is a 31-year-old wunderkind who transformed an aging petrochemical and heavy machinery dinosaur into a tech darling of the Fortune 500 in what some call a superhuman feat.

This jeans-wearing genius is equally at ease rappelling the climbing wall in his employee “inspiration station” and coding in “the crucible”: the cutting-edge R & D lab where the baby-faced billionaire verbally extemporizes computer code like Miles Davis improvising a trumpet solo.

As we patiently wait our turn at the complimentary LexCorp vegan food truck (this day’s fare: pesto-olive pizza with raw almond crust), the son of Alexander Luthor Sr. — Lex Luthor — explains the evolution of LexCorp.

“Dad named the company after himself ten years before I made my unexpected entrance into his life. But investors seemed to respond to the idea of an adoring father building a legacy for his precious son. He used that to his advantage. It was a good shtick and, whatever else he was, he was a good businessman,” the younger Luthor explains.

Read the whole thing — it’s quite charming.

But please take note that the Big Bad of next year’s Batman vs Superman movie, the evil genius behind so many nefarious plots, has been retconned into a pretentious postmodern hipster — using somebody else’s fortune in his quest to destroy the man who represents “truth, justice, and the American way.”

I’m starting to get my hopes up for this movie.