GM exec Bob Lutz on the rumored Apple Car (video at link):
Apple has no experience. There’s no reason to assume Apple will do a better job than General Motors, Ford, Volkswagen, Toyota or Hyundai. I think this is going to be a gigantic money pit.
Now I have no inside information on Apple’s plans for a car, what it might look like, how it might perform, or anything. The company is notoriously secretive, so I only know what I read in the Journal — and I haven’t trusted the Journal’s reporting on Apple in a long time.
But I do remember this gem from 2006:
Responding to questions from New York Times correspondent John Markoff at a Churchill Club breakfast gathering Thursday morning, [Palm CEO Ed] Colligan laughed off the idea that any company — including the wildly popular Apple Computer — could easily win customers in the finicky smart-phone sector.
“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”