Now That's What I Call Conspicuous Consumption

What’s sillier than spending nearly $15,000 on a solid gold Apple Watch Edition you’re not going to wear? Why, spending nearly $30,000 on two of them you’re not going to wear

And then putting them both on your dog:

Wang Sicong, the son of mainland China’s richest man, incited a virtual riot Tuesday after posting photos on Weibo of his Siberian Husky wearing not one, but two Apple Watch Editions on its front legs.

Wang’s dog looks somewhat perplexed as to the reason for his shiny ankle adornment, but bears the weight well nonetheless. The set of five shots was uploaded to the dog’s personal Weibo account via an iPhone 6, which is presumably also plated with gold.

“I have new watches! I’m supposed to have four watches since I have four long legs,” the caption reads, as translated by Shanghaiist. “But that seems too tuhao so I kept it down to two, which totally fits my status. Do you have one?”

Tuhao is a derogatory Chinese term that refers to people who are rich, but lack corresponding social graces.

With or without the watches though, that’s one really cute pup.