Remember how ♡bamaCare!!! had lost “some of its campaign punch for Republicans?” Well:
The voters didn’t get that memo. They revile the health care law more than ever. Even the left-leaning Huffington Post admits, “A majority of Americans disapprove of Obamacare, the highest share since President Barack Obama’s health care reforms became law more than four years ago.” And this isn’t due to ignorance about the law, as its supporters frequently claim. The voters have been inundated with information about “reform,” and they have correctly concluded that it will do more harm than good. A recent Rasmussen survey reveals that likely voters in general expect Obamacare to have an adverse effect on American health care.
More to the point, Obamacare is an important factor in the “enthusiasm gap.” According to a recent survey conducted by the Pew Research Center, “The Republican Party holds a clear advantage in voter engagement in this fall’s midterm elections.” Why? The answer has long been obvious. Politico spelled it out months ago: “Obamacare will be a huge voting issue for Republicans.… They’ll turn out in droves because they hate the law.” Yet the promoters of the new meme would have us believe that revulsion among voters for the law has somehow been neutralized as a motivating force during the past two or three months.
Reduced ad spending on this particular issue looks like it has more to do with diminishing returns than voters suddenly falling in love with the President’s signature domestic achievement. At this point, why spend millions on new ads when a cancellation notice or a drastically higher copay will get the message out for free?