A Kinder, Gentler Apple

This one I did not see coming:

With the retirement of Apple’s longtime public relations chief Katie Cotton having become official as of May 30, the company is now looking for her successor. according to Re/code, Tim Cook is personally overseeing the search and is seeking some external candidates who could put a “friendlier, more approachable face” on the company even as Apple has several in-house candidates who could step into the role.


Cook summed up the company’s new PR direction with “Apple politely declines to comment.”


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