That’s what Congressional and Senate Democrats are doing this spring and summer in the face of unrelenting anti-♡bamaCare!!! ads from AFP:
They’re gambling that it makes far more sense to build a sizable war chest and hold off until closer to the election to engage their opponents in an expensive TV war. The idea: Absorb the ads from the conservative group Americans for Prosperity now and hope some help from their Democratic allies, like the Senate Majority PAC, helps to keep their races competitive. Then, when the time comes, unleash a flurry of attacks that will give them a late bounce and potentially victory come November.
This is probably exactly what I would advice, but it isn’t without its risks. Wait too long, and the other side’s message becomes set in stone. The Koch Brothers risk is that they fired their big guns too soon, and people begin to tune out ads they’ve already hear all too often — and discount the message, too.
That said, I don’t expect Americans to suddenly fall in love with ♡bamaCare!!!, no matter what ads anyone airs or when they air them.