iPad Tops with People Who Actually Use Their Tablets

USAGE

And it’s not even close. More than three-quarters of all tablet web browsing in North America is done on iPads, despite iPads representing less than half of all tablets sold in North America.

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This makes no sense to me.

I understand why iPhone commands a similar percentage of smartphone web browsing — because most Android phones are purchased by feature-phone buyers who don’t want (or use them as) smartphones. There’s nothing wrong with that, either. If all you need is a feature phone, then that’s all you should buy. And today’s Androids are a helluva lot nicer than yesteryear’s Symbians and BlackBerrys.

But if you’re going to buy a tablet, why aren’t you going to surf the web on it? For my money, there’s no better way to websurf than to do it by touch on a comfy-size screen from my sofa. And anyway it’s not like you’re going to be doing big spreadsheets on there. I know Apple makes an iPad version of their Numbers spreadsheet, and Microsoft has (sort of) ported Excel, but for my money there’s no worse device than a tablet for doing spreadsheets.

This leads me to believe that the number one purpose for Android tablets is “paperweight,” with “doorstop” a close number two.

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