The Shiny New Apple

The Angry Drunk (no relation) has had a week to think about Apple’s WWDC keynote and says

If there is one word that could be used to characterize the performances given by Tim Cook, Phill Schiller, and Craig Federighi on stage it would have to be “relaxed”. Instead of the focused intensity of a Jobsian event we had executive cracking-wise about “green felt” and “innovation my ass”. This was a presentation delivered not by an authoritarian leader, but by a collaborative team. I’m heartened to see Tim Cook realize that his strengths are not Steve’s. Much has been made of the changes that Tim Cook has made in the last year to Apple’s product management structure. I think it’s obvious from Monday’s event that a Cookian structure of collaborators can work just as well, if not better, than a collection of independent fiefdoms.


This was the first Apple event since any of Jobs’s absences where I wasn’t wondering, “What would Steve do?”

It’s Tim Cook’s company now, and it looks like it’s kicking ass.


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