The Party Line

AOL/HuffPo is reorganizing again, and this tidbit from BI caught my eye:

The re-org simplifies the company’s reporting structure, and in so doing, tightens the relationship between sales and editorial. In a prior re-org, the company separated editorial management into a separate reporting line than the business side. Editorial will now continue to report to Arianna Huffington–and, through her, to Tim Armstrong. Tim, meanwhile, will directly oversee 5 General Managers, who are responsible for the business side of the content business.

Sales and editorial, linked at Ariana’s hip. That just reeks of… reekiness.