Yellow Alert

Oct 11, 2002 1:05 AM
Advertisement
Yellow Alert

If ABC sells its news division to AOL Time Warner to create ABCNN (which I doubt), the resulting revenue might be enough to keep the network afloat another year past its expiration date.

Advertisement

And I really don’t expect ABC to maintain a credible primetime presence for more than another two or three years. Four, tops.

Look, I’m an advertiser’s dream. I have a good income, watch some quality shows (about one hour a night, on average through the week), an into home repair, have a wife, want to have a kid in the next year or two, and really, truly enjoy disposing of my disposable income.

But I don’t think I’ve watched an ABC primetime program since the early Nineties. And I’m not the only one. Hell, I even watch UPN and WB — but no ABC.

And advertisers know it.

You watch CBS if you’re old, and NBC if you’re cosmopolitan. Fox is TV’s Alterna-Pop. UPN is for geeks and the WB for young hipsters.

What does that leave ABC? Nothin’ but leftovers.

Comments

VIP

Join the Conversation

VIP members get the ability to comment on articles.

Recommended

Trending on PJ Media Videos