Oops, guess I should have finished reading the thing before linking to Rob Walker’s Superbowl Ad Report Card. I got to the Budweiser critique, and found this:
And then there was the Clydesdales ad. Part of a general Bud onslaught (see below), this spot has the iconic Clydesdales tromping through bucolic landscapes and, eventually, across the Brooklyn Bridge. From a field, the horses observe the Statue of Liberty, and, indeed, they bow down before it. This is almost certain to be the most-mocked ad of the game. And yet, I found it oddly moving. Probably this reflects very, very badly on me. B.
Getting moved by patriotic images during wartime — and he thinks this will reflect badly on him? To whom, Rob, to whom?
I usually enjoy Walker’s Ad Report Cards. Probably this reflects very, very badly on me.