The PJ Tatler

Sebelius Says Obamacare Just Needs a New Name


It’s not the higher premiums. Not the fact that Americans are losing their doctors or that they’re being forced onto plans they don’t like — including Medicaid. It’s not even that the website launch made users think they’d time-traveled back to the land of CompuServe, circa 1991.


No, says former Health and Human Services Secretary Kathleen Sebelius, the real problem with the Affordable Care Act — Obamacare — is the name.

In an interview with POLITICO Wednesday Sebelius said that “Obamacare, no question, has a very bad brand that has been driven intentionally by a lot of misinformation and a lot of paid advertising.”

Insisting that Obamacare is working, Sebelius said, “I think we may need to call it something … in the future … different.”

Just a simple branding problem, right? Like that time Kentucky Fried Chicken removed “fried” from their name at a time when consumers were shifting to more health-conscious food choices.

Jeff Dunetz at Yid With Lid asked the Twitterverse to help the former HHS secretary with new names for their beloved government healthcare. Here are a few gems:


Alas, some skeptics and eternal pessimists on Twitter mocked the idea that a new name would be able to cure all that ails the Affordable Care Act:


In my opinion, this guy wins Twitter and should have the honor of renaming Obamacare:



We’d love to hear your ideas! Post your suggestions below or tweet them to @PJTatler #RenameObamacare

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