It’s not the higher premiums. Not the fact that Americans are losing their doctors or that they’re being forced onto plans they don’t like — including Medicaid. It’s not even that the website launch made users think they’d time-traveled back to the land of CompuServe, circa 1991.
No, says former Health and Human Services Secretary Kathleen Sebelius, the real problem with the Affordable Care Act — Obamacare — is the name.
In an interview with POLITICO Wednesday Sebelius said that “Obamacare, no question, has a very bad brand that has been driven intentionally by a lot of misinformation and a lot of paid advertising.”
Insisting that Obamacare is working, Sebelius said, “I think we may need to call it something … in the future … different.”
Just a simple branding problem, right? Like that time Kentucky Fried Chicken removed “fried” from their name at a time when consumers were shifting to more health-conscious food choices.
Jeff Dunetz at Yid With Lid asked the Twitterverse to help the former HHS secretary with new names for their beloved government healthcare. Here are a few gems:
— Smokin Monkey, Chief Reply Officer (@ARaised_Eyebrow) December 11, 2014
@HumpDayNR @AdamBaldwin I can't believe it's not health insurance.
— Les Rankins (@LesRankins) December 11, 2014
Alas, some skeptics and eternal pessimists on Twitter mocked the idea that a new name would be able to cure all that ails the Affordable Care Act:
— Rob Jones – Austere Scholar (@robjones3030) December 11, 2014
— Kathlena (@kathlena1) December 10, 2014
The name & failed marketing didn't make #Obamacare fail. Was failure of law authors to understand policy details & consequences.
— Mike Enzi (@SenatorEnzi) December 11, 2014
In my opinion, this guy wins Twitter and should have the honor of renaming Obamacare:
— John H. Harris (@AdmiralSirJohn) December 11, 2014
We’d love to hear your ideas! Post your suggestions below or tweet them to @PJTatler #RenameObamacare