House Republican leadership are challenging the caucus’ members to get more savvy about social media and boost their followings on Twitter, Facebook and YouTube.
“The New Media Challenge continues to push the House GOP to be more innovative in its online communications,” House Republican Conference Vice Chairwoman Cathy McMorris Rodgers (Wash.) said. “Since undertaking the charge to get our Conference up-to-speed online in 2009, we’ve made great progress. But now is not the time to let up. A spirited competition goes a long way to breeding new creativity, and building on best practices.”
This is the third year of the competition. In January 2009, only 30 percent of House Republicans were on YouTube, Facebook, and Twitter. Today, more than 85 percent of House Republicans are using these platforms.
House Democrats have held similar social media competitions.
As of today, 90 Republicans have signed up to participate. This week’s qualification round concludes Friday; over the following three weeks will be the Twitter, Facebook and YouTube rounds, respectively.
From May 14-18, the final top eight House Republicans will compete across all platforms, with the final four squaring off the following week.