The PJ Tatler

Apple planning major product launch on Apple Store's 10th anniversary?

Cupertino hasn’t announced anything officially, but here is some of the evidence that something is coming.

  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.

Jobs moves in mysterious ways. The 10th anniversary of Apple Stores is this Thursday, the 19th.