The PJ Tatler

In the wake of the HuffPo deal, AOL folds 30 more brands

Subtitle: Matt Lewis saw the future and made a very shrewd call.

AOL just notified staffers of a major consolidation of its portfolio of content sites, undertaken as part of its merger with the Huffington Post. All told, some 30 brands will be “integrated” into other properties seen as stronger by editor in chief Arianna Huffington. Among those to be absorbed are Politics Daily (folded into HuffPost Politics), Walletpop (folded into Daily Finance), Urlesque (folded into HuffPost Comedy), Luxist (folded into Stylelist) and TV Squad (folded into AOL TV).