The PJ Tatler

Clueless Israel wakes up on PR (sort of)

Israel has long been a disaster when it comes to public relations, but Foreign Minister Avigdor Lieberman (of all people) is trying to change that by hiring PR firms in Britain, Germany, France, Italy, Spain, Holland, Denmark, Sweden, Norway, and the Czech Republic to improve the image of Israel in those countries.

It’s about time, but the problem is Israel is allocating a paltry $3.26 million to the project (not enough to build a junior high school these days) when $3.2 billion would be more like it. The Palestinians (with the help of Saudi deep pockets, a complaisant media and others) have completely dominated European PR to the extent that anti-Semitism is becoming the lingua franca of the continent. Wake up, Israel. (You wouldn’t know that Jews invented public relations. Of course that was American Jews.)