The PJ Tatler

Between Hollywood and Tucson

Hollywood just wrapped a year in which ticket sales slumped badly – the lowest totals since 1996.

Blame big screen TVs, the rise of addictive video games or even the wonders of the Kindle. So how do some of the industry’s players open 2011? By rushing to their Twitter accounts to pin the Jan. 8 Tucson shooting tragedy on former Gov. Sarah Palin, a beloved figure for many on the right.

Nice work! Alienating a huge swath of the movie-going public is the very best way to bring ticket sales roaring back.