Certain jobs appeal to very specific personality types and/or demographics. Example: It’s not exactly a secret that a disproportionately large percentage of gay men become hairdressers. (You might think that being a hairdresser — and constantly touching and intimately grooming a woman’s head — would appeal more to heteros, but nah.)
Don’t blame me: I don’t make the rules. I wasn’t even consulted!
For better or worse, they are what they are.
A career in law enforcement appeals to men (and women) who enjoy being in control of other people. Most are motivated by altruism, but a minority are in it for the power trip. It’s why you get the best (and worst) of both worlds.
Nursing is a highly schizophrenic profession, too. It attracts some of the sweetest, most loving, and generous souls on earth — but it also attracts an awful lot of bullies. (Pretty much anyone who works in healthcare can tell you horror stories. Some’ll make your head spin.)
Journalism is no different. It tends to appeal to dissatisfied, pessimistic left-wingers who derive pleasure from exposing problems. It’s why just 3.4% of U.S. journalists are Republicans.
And throughout our weeklong celebration of America’s 250th birthday, the media’s left-wing bias was on full display.
Because, by any objective standard, the United States of America is a stunning, unparalleled success story. A ragtag band of colonists declared war on the greatest superpower of its era — and in the process, we invented a new form of government. For the very first time in history, a representative democracy, codified with a written constitution, guaranteed its citizens an inalienable right to life, liberty, and the pursuit of happiness. It was the greatest, most audacious experiment in self-government that humanity has ever devised.
And it actually worked! That’s the craziest part!
America became not just the world’s preeminent superpower, but a beacon of hope — a light in the darkness. We planted a flag on the moon, rescued humanity from a pair of world wars, eradicated deadly diseases, and built an economy with unlimited potential. Heck, if you work hard, take risks, dream big, and revolutionize enough industries, you could even become a trillionaire!
Yet the mainstream media — and the politicians in the Democratic Party — aren’t focusing on our successes. Because, in their eyes, our “successes” are damning admissions of guilt: The rich are only rich because someone else is poor.
Therefore, if America is a rich country, it’s only because we exploited poor countries. Duh! (Insert buzzwords like “late-stage capitalism,” “colonialism,” “supremacy,” and “corporate greed.”)
It’s led to some jaw-dropping revisionism about what it means to be an American. The most bonkers headline came from Current Affairs: “You Can’t Love America Without Hating Capitalism.”
Meanwhile, New York City Mayor Zohran Mamdani told us what America REALLY stands for:
Mamdani spent an entire Fourth of July speech portraying America as a nation of supremacy, oligarchs, persecution, and injustice. Then he celebrated becoming an American citizen. His own life story demolishes his argument. https://t.co/KsbqE9xnru
— Sam E. Antar (@SamAntar) July 3, 2026
JUST IN: NYC Mayor Zohran Mamdani used America’s 250th anniversary to sharply criticize the country, accusing the U.S. of allowing children to go hungry while billionaires and “oligarchs” gain more power.
— Fox News (@FoxNews) July 3, 2026
He said America’s wealth was built by working people with “calloused,… pic.twitter.com/p7Ayuza5je
Additionally, note this offering from Mamdani’s official X account — and check out which Americans he says have “sacrificed to make [America] free”:
Who loves America more than those who have sacrificed to make it free? Happy Fourth of July. pic.twitter.com/yI0H6rG1Ts
— Mayor Zohran Kwame Mamdani (@NYCMayor) July 5, 2026
Yup: Mamdani never once mentioned the “sacrifice” of the American men and women who fought, bled, and died to preserve our freedom. Not even token praise for the 1.3 million American patriots who paid the ultimate price.
Because that’s not the kind of “sacrifice” he values.
And Mamdani’s money quote?
We are told that America is exceptional because we are richer, stronger, more powerful than everyone else. The truth, my friends, is that America is exceptional because here, nothing is fixed into place.
In other words, what makes the United States of America so “exceptional” is that — knock on wood! — the United States of America can change into something different than… the United States of America.
It’s an idea so logically tortured, it’d throw out the back of a Filipino contortionist. (By the way, y’know another name for a Filipino contortionist? A Manilla folder. Hiyo!)
The socialists, Democrats, and mainstream media are waging a scorched-earth PR campaign to redefine what it means to be an American. To them, it’s no longer about freedom, opportunities, liberties, or God. Nor is it about the traditional definition of heroism, optimism, or noble sacrifice. And forget about the glories of American history! None of that stuff matters anymore.
Instead, it’s about “social justice” — and if you disagree, you’re a bad American.
PRediction: The lasting memory of our 250th birthday won’t be any event, speech, or moment. That’s not how our memories work.
What we’ll remember most of all is how it made us feel.
If you’re an anti-American leftist, you’ll remember feeling angry at Trump, angry at MAGA, angry at all the sheeple waving flags and celebrating — and most of all, angry at American citizens for voting that no-good Trump into office. (More than once!)
If you’re marketing to left-wingers, focus on their anger, indignation, betrayal, and sense of alienation. Those are the kinds of themes that’ll resonate powerfully on the campaign trail.
And if you’re an American patriot, you’ll remember your heart swelling with pride as we came together to celebrate all things Americana: Europeans going gaga over Buc-ees, foreigners smuggling jars of ranch dressing out of the country, the cacophony of joyous stories from World Cup revelers, Fourth of July partiers, and the boisterous cheers for America’s birthday. Today, they’re all fresh in our minds; tomorrow, these emotions will blend together.
So, if you’re marketing to right-wingers, focus on their pride, patriotism, sense of national accomplishment, and faith in the American dream.
Two very different messages.
PRojection: The problem is that these two messages are 100% incompatible. The more you promote the former, the more you antagonize the latter — and vice versa. Candidates who brand themselves with this message during the primaries will have to pivot in the general election, because there’s no hope for reconciliation.
The same themes that’ll win you the primary could cost you everything in November.
It’s something to watch during the 2028 presidential race: the danger of overreaching.
It’s gonna loom large.
And the consequences are just as monumental: A candidate who overreaches to placate his/her base to win the nomination won’t be able to successfully pivot post-convention. That’s what happens when you talk yourself into an ideological corner.
His/her only option will be to optimize turnout from the base. (Which means, of course, doubling down on extremism.)
Meanwhile, most undecideds will go with the candidate with the most appealing economic message. That’s usually tied to optimism.
There’s a reason why even Barack Obama, the most liberal president in American history, ran under the banner of “Hope and Change” instead of just “Change.”
Can the DSA deliver an optimistic, hopeful message about socialism? It’s certainly possible: Mamdani is the poster boy for those sorts of platitudes. The DSA slaps an aggressively happy face on its political agenda.
But it’s still an uphill battle. Socialism loses its appeal when audiences no longer view themselves as victims. That’s its beachhead belief: The more hopeless they feel, the more attractive socialism becomes.
But when they believe in themselves and their country, free market capitalism wins in a landslide every damn time.
So that’s the other PRojection: We’re going to hear a lot about victimhood.
Because the socialist messaging won’t fly without it.
PRaise: How ‘bout something a little lighter? Here’s an old David Letterman Top Ten list on “Things We as Americans Can Be Proud of”
10. Attendance at Liza Minnelli concerts still optional
9. Greatest number of citizens who actually boarded UFOs
8. Many newspapers feature “Jumble,” that scrambled-word game
7. Crumbling landmarks torn down — not made a big fuss over
6. Hourly motel rates
5. Vast majority of Elvis movies made here
4. Didn’t just give up right away in World War Two, like some countries we could mention
3. Goatees and Vandykes thought to be worn only by weenies
2. Our well-behaved golf professionals
1. Fabulous babes coast to coast
Also from Letterman: “Top Ten Reasons Homer Simpson Is Proud to Be an American”:
Go ‘Murica!PRedators: I played soccer when I was a kid. I was also a FIFA referee in high school, and officiated games for extra cash on the weekend. (And more recently, I did PR for the Tampa Bay Rowdies when my old boss bought the NASL franchise.)
So I’m not exactly a soccer novice. I mean, I’m not an expert, but I’m not coming in cold. So I say this with peace and love:
Holy crap, what’s the deal with all the flopping?!
As an American, soccer’s exaggerated victimhood is a colossal turnoff. It’s ruining the World Cup experience. Because, when we watch sports, we yearn to see rugged, determined individuals battling through obstacles, overcoming the odds — and conquering the opposition.
The World Cup has none of that. Every other minute, a player flops to the turf like his ACL was shredded, writhes in agony for a minute or so… and if he doesn’t get the call, he just pops up and pretends it never happened. He goes right back to playing.
Look, if you’re claiming to be that badly hurt, get the hell off the field. I say, if you’re on the turf for more than three seconds, you should be taken off the field, where you can receive medical treatment. (Obviously, you’re not healthy enough to continue. It’s not safe.)
Yeah, okay, there’s SOME flopping in the NFL — but when we do it, it’s funny:
The penalty kicks, however, are great. I could watch an entire tournament of penalty kicks. (They’re soccer’s version of baseball’s homerun derby.) But this flopping has got to go.It’s anti-American.
