Starbucks Reveals New Green 'Unity' Holiday Cup

Starbucks' new cup is displayed, Tuesday, Nov. 1, 2016, in New York. One week before Election Day, Starbucks has unveiled a new cup in the U.S. that it said is meant to be "a symbol of unity." The green cup features a mosaic of more than 100 people, including a coffee farmer and barista. (AP Photo/Mark Lennihan)

Starbucks has released its new holiday cup for the 2016 season and it “features a mosaic of more than 100 people drawn in a single stroke — art meant to convey ‘connections’ the company shares between employees and customers.”


The cup is also green this year instead of the usual red color.

“During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” Starbucks CEO Howard Schultz said in a statement.

Last year’s Starbucks cup was controversial because it had a snowman and snowflakes, foregoing any Christmas icons. The cup represented a “purity of design that welcomes all of our stories.”

This year, the cup just has people.

But Starbucks might still surprise us yet as boxes are stacked up in their shops labelled with “no peeking” until November 10.


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