There is some analytical evidence that Donald Trump’s ability to shock and outrage the average voter has been in decline.
The evidence comes to us via the traffiic analytics site Parse.ly
By the numbers: Digital demand for Trump-related content (number of article views compared to number of articles written) has dropped 29% between the first 6 months of the Trump presidency and the most recent 6 months, according to data from traffic analytics company Parse.ly.
- Evidence that Trump’s social media star power was also beginning to wear off surfaced last month, when Axios reported that his tweets were receiving less than half the engagement that they got when he first took office.
Similar trends are happening in more traditional media settings:
In March, New York Times COO Meredith Kopit Levien told Axios during a panel at SXSW that the paper’s subscription “Trump Bump” ended in mid-2018.
In December, media research firm MoffettNathanson found that live news network ratings were down “in the -10% to -20% range” for the better part of 2018. Overall, the firm found that ratings around TV news coverage overall began to decline after the 2016 election.
Cable TV networks, which still reach a majority of Americans with political news coverage, began pulling back on Trump campaign rallies late last year because they weren’t driving ratings, according to Politico.
The Democratic-media complex worked hand-in-glove on Trump coverage. Whenever Trump said something ignorant or outrageous, Democrats could be expected to pounce:
The shock factor around President Trump’s unplanned announcements, staff departures, taunting tweets and erratic behavior is wearing off, and media companies are scrambling to find their next big moneymaker.