I recently came across a post at a website called Hello Giggles titled, “Guys, Hillary Clinton has a Pinterest — and her pinned recipes look DELICIOUS.”
Hello Giggles is not a parody site—I checked.
According to Wikipedia, it “is geared toward women, and covers topics in pop culture, love, friendship, female empowerment, careers, style, food and daily news.”
The author of this amazing think-piece finds Hillary to be “relatable” and “cool”—especially as it relates to her mastery of social media.
Over the last year of campaigning, Hillary Clinton has proven time and again just how relatable she is. In particular, the handling of Clinton’s social media accounts has been completely masterful – I think her social media team’s epic Twitter clapback after Republican presidential nominee Donald Trump referred to her as “Crooked Hillary” in a tweet will go down in history as one of the greatest burns of all time.
Clinton, (according to the author) “owned” Trump when she tweeted, “Delete your account.”
Now, some might argue that branding someone with the “crooked” label and having it stick would probably be the stronger burn, but the point is well made –Hillary is quite masterful at the social media.
Who can forget how she thrilled millennials in the summer of 2015 with her “Chillin’ in Cedar Rapids” Vine:
Hello Giggles continues (unlike me) unironically:
Now, Clinton is cleverly expanding the social media aspect of her campaign in a cool new way, using a platform that we haven’t seen much in politics.
Hillary Clinton is on Pinterest, and she’s using it to rally a very particular demographic to endorse her: Chefs.
Yep, that’s right – Clinton’s brilliant PR team is putting to work our collective love of pinning recipes to gain traction for the Democratic campaign in the home stretch, before we all head out to vote this November.
Clinton has actually been on Pinterest for several months already, but we don’t really equate Pinterest with politics in the same way we do with Twitter. That’s all about to change.
(She says that like it’s a good thing.)
Clinton and her team recently created a new Pinterest board called “Chefs for Hillary.” It has 8.9k followers so far. In the board description, Clinton invites her followers to share their own dishes using a dedicated hashtag:
“Making history never tasted so good. This campaign season, show your Team Hillary pride with these delicious recipes created by some of the best chefs from coast to coast. We’d love to see what you cook up: Share your dish using #ChefsForHillary.”
I think that’s a great idea as long as there aren’t a lot of cookie recipes. As you know, those are for conservative, stay-at-home, loser moms. Strong, independent women on-the-go like Hillary Rodham Clinton ain’t got time for that.
Forward-thinking progressive chefs share recipes like “Trailblazing Tuna Tartare,” “Game-On Grilled Lamb Saddles,” and “Salsa di Noci,” all of which you can see here.