The leftist media is losing the ideological battle for America in real time, and it’s happening faster than even I expected. Remember how after Trump left office in 2021, liberal media outlets saw their viewership tank because they didn’t have Trump to dunk on anymore? Well, guess what? Trump is back in office, and the leftist media isn’t experiencing the revival many of us expected. Instead, they’re in crisis mode.
This week brought devastating news for the liberal echo chamber known as MSNBC. The network announced major changes on Monday in a desperate attempt to stop the bleeding and boost their pathetic ratings. And let me tell you, these changes aren’t just minor tweaks.
The biggest casualty so far? Joy Reid. Reid made a career out of race-baiting and Trump derangement syndrome has been shown the door. The network canceled her show “The ReidOut” after it struggled to attract viewers, with a reported 28% decline in viewership this February compared to last year.
Conventional wisdom was that Trump would be ratings gold, yet Reid has lost nearly half her audience since Trump’s election, with MSNBC’s primetime ratings dropping a staggering 53% following the November election.
But wait, it gets better (or worse if you’re a liberal). Who’s getting promoted in the shakeup? None other than Jen Psaki. Because nothing says “we’re serious about journalism” like putting Biden’s former press secretary in prime time. The network is booting Alex Wagner from her prime-time slot, though she’ll stay on as a political analyst.
Related: MSNBC Panel Feels Like a Funeral After Analyst Tells Hard Truth About Trump
The response from the left has been predictable: outrage and accusations of racism. Rachel Maddow, MSNBC’s remaining “star” — and I use that term loosely — essentially accused her own network of racism for firing Reid. Yawn. We’ve seen that card played so many times before that it’s lost all meaning and at this point, it would be more shocking if the racism card wasn’t played.
But let’s look at the bigger picture here. MSNBC isn’t the only left-wing network having troubles. CNN has been trying to adapt to the new Trump era as well and not exactly excelling at it either. The left-wing networks that thrived under Trump’s first term are falling apart.
What we’re seeing is simple: people on the left have finally realized that their favorite media outlets have been lying to them for years, telling them only what they want to hear to get ratings. Is this the end of left-wing media? Probably not completely, but it's certainly on life support. If you were a die-hard leftist and the only narrative you were hearing throughout the campaign was that Joe Biden was beating Trump, and then that Kamala Harris was beating Trump and she was practically guaranteed victory, you’d probably feel betrayed, too, and become less inclined to watch the networks that fed you bogus propaganda.
The left-wing networks that are struggling right now, purging themselves of their high-priced talent as they attempt to remain profitable amid tanking ratings deserve everything that’s coming to them.
And yes, Joy Reid, I will have fries with that.
