I don't really watch football, but I enjoy watching the Super Bowl, having a good time with people, and seeing what kind of clever commercials there are. This year's slate of Super Bowl commercials was disappointing overall, and far too many were just preachy.
But one ad that really bugged me was the one produced by Standuptoallhate.org featuring Snoop Dogg and Tom Brady, titled "No Reason to Hate." It was yet another instance of hollow virtue signaling that does little more than pander to the notion that racism is a crisis of epic proportions in today's America.
The commercial featured Snoop and Brady exchanging exclamations with each other.
"I hate you because I don't understand you,” Snoop begins.
“Because I need someone to blame,” Brady replies.
“Because I'm just following others,” Snoop continues.
“Because I'm just angry,” Brady adds.
Finally, Snoop says, “I hate you because I think you hate me.”
Then the screen goes black and a message pops up: The reasons for hate are as stupid as they sound.
And then Snoop laments, “Man, I hate that things are so bad that we have to do a commercial about it.”
This has to be one of the worst ads in Super Bowl history. Somebody out there actually wrote a check worth millions to create & air this. pic.twitter.com/gPR1fUS5qi
— George (@BehizyTweets) February 10, 2025
It’s time to question whether such a sentiment is justifiable or merely a misguided attempt to sensationalize a topic that deserves a more nuanced discussion.
Related: I Could Do Without the Preachy Super Bowl Commercials
Let’s cut through the fluff. This is not the powerful societal statement some might want you to believe. Instead, it glorifies the myth that racism in America is as bad today as it ever was.
Now, the organization that created this ad is The Foundation To Combat Antisemitism (FCAS), yet the use of a black man and a white man, neither of whom is Jewish, makes it hard to deny this was an ad about racism, not antisemitism, which has become a problem in recent years, particularly after Oct. 7, 2023. Jewish students at prominent college campuses nationwide were subject to unchecked harassment, and they didn't feel safe.
But that's not what this ad was about. The message of this was that America is still a racist country. Are we really to believe that a high-budget commercial is necessary to address racism in our society? No one can argue that racism doesn’t exist, but can anyone really honestly claim that it is so bad that it was worth an organization spending millions of dollars to produce and air that ad?
Commercials like this exploit the left’s racial narratives for emotional effect and breed distrust — all in the name of unity of tolerance. Another example of this divisive strategy is the NFL's performance of “Lift Every Voice and Sing,” often dubbed the "Black National Anthem," before games. This practice, executed in the name of inclusivity, paradoxically emphasizes racial division over unity.
Instead of fostering a sense of shared identity, it reinforces the idea that we are separate, which echoes the commercial's insistence on a widespread racism epidemic. Both serve to deepen societal divides, stoking resentment and turning a celebration of sports into an unwelcome platform for racial commentary that many find unnecessary.
Ultimately, this commercial serves as a reminder of how far we've strayed from honest conversations about race rather than fostering genuine understanding. Racism in America has become such a non-issue that the country elected an unqualified black man to the presidency twice, hate crime hoaxes are rampant (sometimes seeming more common than real hate crimes), and the left had to invent “microaggressions” just to fabricate racism where it doesn’t exist.
Why not make a commercial about that?
Instead, ads like this one that Super Bowl viewers had to watch feel less like genuine messages and more like performative guilt offerings, created to appease wealthy donors shamed into writing checks to “fix” a problem that barely exists. While it's fashionable to talk about how bad racism is, the growing problem of antisemitism seems to be getting sidelined.
And I wonder why.
