It’s a ‘worldwide’ web but there are still a myriad of local laws and culture. Chinese officials have launched yet another aggressive campaign to control Internet content in their nation. In an attempt to “clean up a vulgar current” on the Internet, nineteen companies have been targeted and accused of “violating public morality and harming the physical and mental health of young people”. Included in the companies singled out for “not heeding government censors” are search giants Google and Baidu, which has about two-thirds of the Chinese search market. The Chinese government’s continued use of the iron fist to control information is a bit like playing Internet “whack-a-mole”, and companies like Google and Baidu are easy economic targets. Let’s see how Google reacts this time around.