DOJ Outlines Concerns To Yahoo and Google

Federal anti-trust regulators have laid out their concerns about the proposed Google-Yahoo advertising deal. DOJ watchdogs are specifically concerned about effects on pricing and Yahoo’s long term continued participation in the space. Google and Yahoo must now address these concerns to avoid DOJ moving forward on an action to block the deal. Industry watchers and anti-trust organizations continue to add their voice to the discussion and it would seem that, if they want the deal to move forward by a proposed mid-October launch date, a serious response to DOJ by the two companies needs to happen quickly.