Ed Driscoll

Legendary Shoe Blogger Reveals Secret Identity

Manolo, the world’s first superstar shoeblogger finally comes clean as H.D. Miller, chair of the Department of History, Politics and Philosophy at Lipscomb University in Nashville:

In April of 2002, I launched a political rant blog under the title “Travelling Shoes”, a blog that lasted three years, was widely read, and has since thankfully disappeared from the internet, taking with it opinions about politics that I would like to forget I ever held. After that, my history as a writer took a surreal turn, and in October of 2004 I became one of the first fashion bloggers, a pseudonymous figure cited in the press as both one the funniest things on the internet, and a model of how fashion blogging was changing commerce. I did very well from that venture, well enough to quit being an academic and move to Argentina for a year. Unfortunately, that year was 2008, the year of the economic crash. By early 2009 advertising had dried up and my business was in trouble, and so I moved back to the States and went back to work in the real world, back to the academy.

I met H.D. around 2008 when he was still deep undercover as Manolo; it was a brilliant strategy, creating a niche for himself as a pioneer in the then-new world of fashion blogging (which is now ubiquitous, with loads of one-person fashion blogs and photo-oriented Tumblr sites, and established publications adding blogs to their Websites after initially sneering at the notion in the early naughts). And simultaneously, a way to completely depoliticize a blog by establishing a new identity, along with the outrageously affected tone of the European panache that was the shoe-blogging style of the Manolo.

Has the Manolo persona been retired? If so I will miss him. Perhaps I will wear the shoes of the blue suede in his honor today.