NBC Takes One Yet Again for the (Obama) Team
Informing us that "You are not supposed to like Pajama Boy" (link safe, goes to Hot Air), NBC attempts to nuance the latest Obamacare messaging debacle:
The White House, before the website rollout debacle, stressed that it needed a three-to-one ratio of older-and-sicker versus young-and-healthy people to sign up for the law.
And the underlying message in this tweet — part of a light-hearted campaign that included the same model with his feet up on a coffee table smiling in a Christmas sweater — in many ways, is: “DON’T be like this guy. Get health care.”
“Don’t be this guy sitting around in his pajamas,” a Democratic official told First Read said of the message, who requested anonymity to talk freely. “Have a conversation, and get health care. And it’s poking fun at that” idea of doing nothing.
The official added that this is a way to try and reach a demographic that can be “hard to break through” with.
This is far from the first -- or last -- time that NBC will take one for the Obama team, but to understand why all of the above is bad spin -- even by NBC's pathetic standards -- let's flash back to 2007, when hopenchange was shiny and new, and all things seemed possible to Mr. Obama and his election campaign team. Beyond their mastery (and/or gamesmanship) of the convoluted Democrat primary system, the Obama campaign bested Hillary and the other Democrat presidential candidate through a handful of very simple messages:
1. Their logo, which merged traditional American red, white, and blue colors into a circle symbolic of the sun rising, which dovetailed into...
2. Their simple and repeated buzz words, hope and change, which dovetailed with...
3. The cool and enigmatic Che-style Shepard Fairey Hope poster the campaign commissioned.
4. Their Apple Macintosh 1984 Super Bowl ad mashup clip, which simultaneously shifted the first viable female presidential candidate into the role of Big Brother, and Obama into the equivalent of a hip new product from Apple, and which they first attempted to pass off as a viral video -- something that just happened to emerge from a random supporter -- for added cachet.
5. Obama's cool good looks and mysterious, exotic, multicultural background.
That's all very simple and easy to understand stuff, and the cool competency of its rollout added to the "hop on the winning team" vibe that Obama built in 2007, and made Hillary and the other candidates seem remarkably clunky by comparison.
Article printed from Ed Driscoll: http://pjmedia.com/eddriscoll
URL to article: http://pjmedia.com/eddriscoll/2013/12/23/nbc-spins-pajamas-boy