“Puppy thrown at German biker gang” screams a hilarious BBC headline, followed by an equally great lede:
A German student “mooned” a group of Hell’s Angels and hurled a puppy at them before escaping on a stolen bulldozer, police have said.
The man drove up to a Hell’s Angels clubhouse near Munich, wearing only a pair of shorts and carrying a puppy.
He dropped his shorts and threw the dog, escaping on a bulldozer from a nearby building site.
He was arrested later at home by police. The 26-year-old is said to have stopped taking depression medication.
After making his getaway on the bulldozer, he had driven so slowly that a 5km tailback built up behind him on the motorway.
After driving about 1km, he had abandoned the bulldozer in the middle of the motorway, near Allershausen. He continued his journey by hitchhiking.
“What motivated him to throw a puppy at the Hell’s Angels is currently unclear,” a police spokesman said.
When did the BBC start channeling the New York Post? That headline would have fit perfectly in Headless Body in Topless Bar, a 2008 book which thinks it’s a hysterically funny compendium of New York Post headlines (and it is), but for bloggers is actually a textbook on how to construct killer headlines. As one of the Post’s editors notes in the book, no matter how brilliant your article is, nobody’s going to read it if the headline doesn’t grab them first, and in one of the world’s most competitive newspaper markets, the ability to consistently write must-read headlines is an art.