Ed Driscoll

An Ex-Lion's Extra-Added Extra-Snarky Local Expository Scroll


Matthew J. Darnell, who edits the “Shutdown Corner” football on Yahoo.com notes that “Matt Millen’s NBC commentary comes with a warning label.” He links to a Detroit Free-Press article that explains how local TV provided a little extra expository information about the former Detroit Lion during the Super Bowl pregame show:

Every time a certain familiar face showed up on camera Sunday during NBC’s Super Bowl pregame show, Channel 4 ran a scroll at the bottom of the screen:

“Matt Millen was president of the Lions for the worst eight-year run in the history of the NFL. Knowing his history with the team, is there a credibility issue as he now serves as an analyst for NBC Sports?…”

Hilarious. But good for Channel 4, not toeing the company line as it sought online comments from viewers on Millen’s gig. Or maybe it was just trying to distance itself from NBC’s brilliant move.

You can see video of the label in the YouTube clip above. Of course, it’s too bad the networks don’t inform their viewers with similar warning labels applied to those working outside their sports divisions…