See also this: “CBS Buys First Front-Page Ad On New York Times”:
An advertisement for CBS has become the first display ad ever to appear on the front page of the New York Times. In its own article about the appearance of the ad, the newspaper called it the “latest concession to the worst revenue slide since the Depression.” It conceded that the move is “regarded by traditionalists as a commercial incursion into the most important news space in the paper.” Oddly the newspaper indicated that it could not learn how much CBS had paid for the ad.
Presumably it was more than this earlier sweetheart deal demonstrating yet another example of Blair’s Law in action. But yes, it’s amazing how quickly aphasia affects the media when reporting on itself.