Ed Driscoll

Microsoft-Yahoo And The New Media Landscape

As a follow-up to my earlier post, which quoted a Washington Post journalist liberally (but of course) when he forlornly pondered, “Does the news matter to anyone anymore?”, Kevin D. Williamson writes:

To acquire Yahoo, Microsoft is offering nine times what News Corp paid for Dow Jones and The Wall Street Journal. If you want an indicator of just how much the media business has changed in the past decade or so, that’s a good one. And 500 million sets of eyeballs for a struggling No. 2? That’s nearly three times the audience of the major network news programs combined.

For more on the merger, don’t miss this Jeff Jarvis post, in which he perceptively notes that Yahoo is “the last old media company.”