It’s hard to believe that England was once the embodiment of cool, but from Savile Row in the 1930s, to the early James Bond films and the Beatles, England could certainly be cool when she wanted to be. But to be “cool”, it helps to know what you’re about, and to maintain a certain inner reserve. It prevents aesthetic abortions such as the 2012 Olympics logo, of which James Lileks writes:
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Seriously, what is the matter with people who come up with this? And what is the matter with the people who approved it? Ads that showed the logos have reportedly caused seizures among British epileptics, but I think this thing would make a fossilized femur bone suffer convulsive muscle spasms. If you can
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