Matthew Sheffield has a great capsule summary of “The Battle for Obama’s Space“:
For the past two and a half years, the page has been run by an Obama supporter from Los Angeles named Joe Anthony. At first, that arrangement was fine with the Obama team, which worked with Anthony on the content and even had the password to make changes themselves.
But as the site exploded in popularity in recent months, the campaign became concerned about an outsider having control of the content and responses going out under Obama’s name and told Anthony they wanted him to turn it over.
In this new frontier of online campaigning, it’s hard to determine the value of 160,000 MySpace friends