Ed Driscoll

Next On 60 Minutes

A gigantic corporation with a global reach is planning to imprint its logo on eggs this fall. Will the imprint cause cancer? How will the European Union, notorious for its banning of modified foods, react? Will millions of children, being served breakfast by the parents during the back to school period suffer? Is there a risk of over-commercialization of the family breakfast merely for crass publicity? Tune in to 60 Minutes tonight!

(I think if it were anyone other than CBS itself, that’s about the sort of breathless tone the show would take when covering a PR stunt such as this–as would the New York Times, whose article reports the details.)