Contrarian Consumption

Forbes looks at a forgotten utility adult beverage, in a piece called “Blended Scotches We Love“:

The big advantage of drinking blended Scotch is that it doesn’t have to be taken seriously; you don’t have to treat it with the ritualistic reverence that goes along with drinking single malts.

Rather, it’s a comfortable, everyday drink–something you don’t have to think too much about. Simply throw a handful of ice into a glass and add a good, blended scotch (and, perhaps, some soda). It’s a drink you can enjoy it in the bar after work with your buddies or at a raucous party, and you won’t have to concentrate on savoring all of its subtle nuances.

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Won’t make me give up my favorite clear beverage, but it certainly sounds good to me.

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