Ed Driscoll

The Bubble Bowl

Five years ago, the Internet bubble peaked, and the lights would soon go out on hundreds, if not thousands, of ill-conceived Internet-based business ventures. But not before more than a dozen of them spent an average of $2.2 million for 30-second spots during Super Bowl XXXIV, which featured the St. Louis Rams and the Tennessee Titans.

Forbes has an amusing slide show of the ads that ran on that halcyon day–and where the companies that paid for them are today.