IN THE MODERN POLITICAL ERA, it’s all about the sound bite. Crafting a phrase that instantly captures your goals, your style, your elan:
“Mr. Gorbachev, tear down that wall!” “A kinder and gentler America.” “I feel your pain.” “The soft bigotry of low expectations.”
These are all some of the more memorable sound bites from the past two decades of presidential politics.
Of course, when you’ve given your opponent a sound bite he can use against you, you’ve clearly fumbled the ball.
And by the way, did Jay Nordlinger call this, or what?