Ed Driscoll

IN THE MODERN POLITICAL ERA,

IN THE MODERN POLITICAL ERA, it’s all about the sound bite. Crafting a phrase that instantly captures your goals, your style, your elan:

  • “Mr. Gorbachev, tear down that wall!”
  • “A kinder and gentler America.”
  • “I feel your pain.”
  • “The soft bigotry of low expectations.”
  • These are all some of the more memorable sound bites from the past two decades of presidential politics.

    Of course, when you’ve given your opponent a sound bite he can use against you, you’ve clearly fumbled the ball.

    And by the way, did Jay Nordlinger call this, or what?