Just a Pinch of Deja Vu

Yesterday, Richard Pollock noted the Washington Post’s latest makeover attempt at the Tatler:

The Post’s latest makeover continues its trend towards soft pop culture coverage. In a move seen as silly by Post staffers, the paper is separating the Style section from the Arts section. “Brilliant move” one Post staffer sarcastically told the Tatler. To old timers this seems like moving around chairs on the Titanic. Years ago the paper had separate sections and at the time they were combined as a new selling point to readers.

There also will be a new tabloid size section focusing on popular culture, a new “Deal Hunter” section for coupons and sales, a “Web Insight” section on blogs, and weekly photo galleries of D.C. social scene.

Post staff tell the Tatler they’ve seen it all before and predict it will make no difference in improving the declining reporting quality of the paper. “It’s all about marketing,” one long-time staffer confessed to the Tatler. The makeover certainly has nothing to do about news gathering or reporting. Last year the paper downsized its Business section, subsuming it into the main news section.


Because it all worked so well before at the New York Times.


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