YouTube 'Adpocalypse' Begins: Steven Crowder and Countless Others on the Right Are Demonetized

Conservative commentator and comedian Steven Crowder.

Just one day after YouTube said that conservative commentator Steven Crowder did not violate its policies in videos in which he poked fun at a gay journalist at, the video platform has reversed itself.


YouTube on Wednesday announced on Twitter that it would demonetize Crowder due to a “pattern of egregious actions” that “harmed the broader community.”

YouTube later clarified that Crowder could be reinstated if he “addresses all of the issues with his channel” and removes a link to his tee shirts.

In a blog post titled “Our ongoing work to tackle hate,” YouTube  touted its efforts to “protect the YouTube community from harmful content.”

This work has focused on four pillars: removing violative content, raising up authoritative content, reducing the spread of borderline content and rewarding trusted creators. Thanks to these investments, videos that violate our policies are removed faster than ever and users are seeing less borderline content and harmful misinformation. As we do this, we’re partnering closely with lawmakers and civil society around the globe to limit the spread of violent extremist content online.


YouTube identified several types of videos that would no longer be allowed on the platform. “This would include, for example, videos that promote or glorify Nazi ideology, which is inherently discriminatory. Finally, we will remove content denying that well-documented violent events, like the Holocaust or the shooting at Sandy Hook Elementary, took place,” the post read.

Of course, Crowder’s channel violates none of those things, which does not bode well for countless other YouTube channels that voice politically incorrect right-wing opinions.

The comedian quickly posted a video explaining what would happen next.

“The new adpocalypse is coming. It’s coming for a lot of you,” he predicted. “It’s going to be happening fast and strong and it’s probably going to be happening to a lot more of you than you realize.”

Crowder also predicted that despite YouTube’s actions, Vox would not be satisfied.

“Vox is still going to be pissed; they’re not going to be happy with this,” Crowder said in a video posted to his Twitter account after learning about YouTube’s action. Crowder has more than 3.7 million subscribers on YouTube.

“It’s not a win,” he continued, “because their goal is to completely get rid of people. We’re at a point in time right now where people can still have a voice, but a lot of people are going to lose their ability to lose revenue.”


As Crowder predicted, Vox was “pissed.”

And then the platform began demonetizing channels at a rapid pace.


Carlos Maza, the Vox journalist/activist who started the campaign against Crowder supposedly because of his “hateful” videos, last month ironically called for physical attacks against right-wingers “to make them dread organizing.”


Crowder suggested that Vox’s agenda wasn’t personal. “The goal was to get YouTube to change its ENTIRE monetization design for independent creators,” he said.


Shopify apparently followed YouTube’s lead and removed Crowder’s tee shirt from its store.

In the video below, Crowder and his colleagues discussed the specious reasons YouTube gave for blocking his channel’s ability to make money.



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