The rainbow people, sometime in the 2010s, discovered a newfound “ally” in the culture war: gigantic multinational corporations (and government).
Pride™ flags flew proudly from U.S. embassies and corporate headquarters alike.
That alliance was always fake and tenuous, however, and now the tides have changed.
Via The Guardian (emphasis added):
The UK’s biggest businesses are rolling back their public support for Pride celebrations, Guardian analysis suggests, prompting warnings that “clear signals” are needed in the face of growing global LGBTQ+ hostility.
Analysis of social media posts by the country’s biggest companies found mentions of Pride had plummeted by 92% since 2023, mirroring a trend seen in large American firms.
The findings come after the US president, Donald Trump, signed a series of executive orders in 2025 that overturned federal government diversity, equity and inclusion (DEI) programmes, leading companies on both sides of the Atlantic to rebrand, scale back and even scrap fairness policies.
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The central lesson here, in my view, ought to be that corporations are not and never were “woke”; they do not, in fact, have any ideological driving ethos.
They are machines that respond to incentives. In the case of the tranny hysteria, they were responding to top-down pressure from organizations with outsize influence like Blackrock.
(To a lesser extent, it is somewhat true that they also respond to bottom-up pressure from fanatical Social Justice™ footsoldiers, but this is a much less significant or consistent factor in their behavior. To emphasize the point, Cracker Barrel, for instance, as a prime example of the predominantly top-down nature of the phenomenon, in contravention of all good business sense, routinely has spat in the face of their actual customer base.)
Continuing:
The Guardian analysed the main customer-facing social media accounts of the 10 biggest UK-listed or headquartered companies, and the 10 biggest US companies by market capitalisation.
Among the British brands were the technology company Arm Holdings, the pharmaceutical firms AstraZeneca and GSK, the nicotine products company British American Tobacco, HSBC bank, the chemicals company Linde, the defence and engineering company Rolls-Royce, the oil company Shell and the food conglomerate Unilever.
In 2023, a total of 52 posts made on their Facebook, Instagram and X accounts contained the word or hashtag “Pride” – in connection with Pride events, Pride months, weeks and weekends, and employee LGBTQ+ networks.
By 2024, the number of posts had dropped by 48% to 27 – falling to just four in 2025, an 85% year-on-year decline and down 92% from 2023’s total…
Our analysis of the top 10 US companies – as of 1 December – revealed a similar trend. A total of 39 “Pride” posts could be found on the main customer-facing Facebook, Instagram and X accounts belonging to Alphabet, Amazon, Apple, Berkshire Hathaway, Broadcom, Eli Lilly, Meta, Microsoft, Nvidia and Tesla in 2023. In 2024, the total fell 46% to 21 posts. In 2025, the number came in at 18, representing a 54% decline.
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Imagine if The Guardian put as much effort into investigating issues that actually matter instead of quantitative analyses of corporations’ Pride™ posts to monitor their compliance with Social Justice™ dogma.
These whale media outlets have, for all intents and purposes, an infinite supply of investigative resources — and they squander them on rifling through Tesla’s X account to figure out how many times they tweeted pro-tranny propaganda relative to Apple.
To put a fine point on the takeaway, the decline in corporate sponsorship of Pride™ is obviously a culture war win of sorts, but rest assured, these corporations will succumb to whatever new, bizarre, and degenerate Social Justice™ agenda item will come next from on high. They are devoid of patriotism, morality, decency, or any guiding principles whatsoever that would limit their willingness to foist nonsense on the American (or global) public.
