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Please Please Please Write an App that I Want

June 17th, 2013 - 3:31 pm

How’s that Windows Phone app marketplace coming along? Don’t ask:

Microsoft is paying developers up to $100,000 to get their applications over to the Windows Phone 8 platform, according to a report from Bloomberg Businessweek. This is in addition to a promotion the company is running where it will pay any developer to get their app into the Windows Store ASAP in an effort to catch up to the iOS and Android app stores.

Microsoft first instated the broad $100 Visa card reward in March, offering the bounty to any developer or studio that managed to get its app in by June 30. The rewards were capped at $2,000 per developer.

This reeks of desperation. This is the lifts in Tom Cruise’s boots. This is Bob Dole’s 1996 promise to go back to Kansas. This is having one last shot of cheap whiskey before stumbling over to the bored-looking chick at last call.


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Microsoft is giving away 10,000 (~$5 million) Surface tablets for free to educators. Now they're selling them at 50% off to anyone who didn't get the hand out. That's not the tactic of a company who is moving inventory.
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