The Authors Acted Stupidly
How to revive President Obama’s standing? Put him in a new wrapper! That’s what a couple of branding gurus say:
First, Obama has to acknowledge the problem exists. “People are not stupid, and if you deny their reality they will turn on you as a brand,” says Kaskowitz.
Second, Obama has to be honest about his plans. “He does not want to be seen as defending himself nor attacking others for the problem. Instead, he wants to remain true to the core values that got him elected originally,” Kaskowitz says.
Third, the president who brought us “hope and change” has to tell voters how he plans to correct the problem in a straightforward way.
And lastly, the Obama team has to remember what got him elected in 2008—standing for something bigger than partisan politics, says Kaskowitz.
Kaskowitz has, in my measured opinion, the situational awareness of a fossilized flatworm.
Hmmm…does Kaskowitz ever define “the problem”?
First, I’m sure (right up until the end anyway) the flatworm was well aware of it’s surroundings. The author can claim no such thing.
Second, I don’t care who well you try to re-brand something, if it tastes like Yak piss, it won’t sell. It’s the product stupid!
Yeah, it’s that old “our messaging is bad” silly excuse in a different wrapper. How many times do we need to say “we understand perfectly what it is you are saying, we just think it sucks”?
Who’s Kaskowitz? Man we have short memories! Does anyone remember about 9 months ago Steven Spielberg was called in for rebranding duty. Whoa, that went well, no?
What, precisely, are Obama’s “core values”?
What got him elected other than dislike of Bush and McCain’s less than inspiring candidacy? And although I like Sarah Palin, I think many voted against McCain because they were afraid of her.
Obama is an empty suit that needs to be drycleaned and put in the closet, not stuffed with straw and put back in the Oval Office.
My longstanding question remains unanswered: Who owns Obama?